positioning map

positioning map
positioning map UK US noun [C] MARKETING
a way of showing what people think of different products in relation to each other: »

On the positioning map, you can see that Brand X is perceived as better quality that Brand Y, but Brand Y is considered more fashionable.


Financial and business terms. 2012.

Игры ⚽ Нужна курсовая?

Look at other dictionaries:

  • Map — /map/, n. Walter, c1140 1209?, Welsh ecclesiastic, poet, and satirist. Also, Mapes /mayps, may peez/. * * * I Graphic representation, drawn to scale and usually on a flat surface, of features usually geographic, geologic, or geopolitical of an… …   Universalium

  • Map projection — A medieval depiction of the Ecumene (1482, Johannes Schnitzer, engraver), constructed after the coordinates in Ptolemy s Geography and using his second map projection A map projection is any method of representing the surface of a sphere or other …   Wikipedia

  • map — mappable, adj. mapper, n. /map/, n., v., mapped, mapping. n. 1. a representation, usually on a flat surface, as of the features of an area of the earth or a portion of the heavens, showing them in their respective forms, sizes, and relationships… …   Universalium

  • MAP — See modified American plan. * * * I Graphic representation, drawn to scale and usually on a flat surface, of features usually geographic, geologic, or geopolitical of an area of the Earth or of any celestial body. Globes are maps represented on… …   Universalium

  • Global Positioning System — GPS redirects here. For other uses, see GPS (disambiguation). Geodesy Fundamentals …   Wikipedia

  • Precise Positioning Service — Die Artikel GPS Technologie und Global Positioning System überschneiden sich thematisch. Hilf mit, die Artikel besser voneinander abzugrenzen oder zu vereinigen. Beteilige dich dazu an der Diskussion über diese Überschneidungen. Bitte entferne… …   Deutsch Wikipedia

  • Global Positioning System — NAVSTAR Satellit der zweiten Generation Bewegung der Satelliten über der Erde Global Positioning System (GPS), offiziell NAVSTAR GPS, ist ein globales Navigationssatelliten …   Deutsch Wikipedia

  • Introduction to the Global Positioning System — The Global Positioning System (GPS) is the only fully functional Global Navigation Satellite System (GNSS). The GPS uses a constellation of between 24 and 32 Medium Earth Orbit satellites that transmit precise microwave signals, that enable GPS… …   Wikipedia

  • Tube map — as of April 2011. Part of a series of articles on The Tube …   Wikipedia

  • Feature-oriented positioning — (FOP)[1][2] is a method of precise movement of the scanning microscope probe across the surface under investigation. With this method, surface features (objects) are used as reference points for microscope probe attachment. Actually, FOP is a… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”